According to reports, in 2005, the total output of China's coatings industry reached 3.8257 million tons, a sharp increase of 28.3% from the previous year's high of 2.9815 million tons, the highest growth rate in recent years, and the total industry profit was about 4.431 billion yuan, an increase over the previous year. An increase of about 19%. Under the effect of measures such as comprehensively increasing product prices and strengthening product marketing efforts, China's coatings industry is gradually breaking away from the crisis situation of "increasing production but not increasing income" since the previous year. Of course, the overall situation of the industry still can not make people too optimistic.

In 2005, the total number of loss-making enterprises in the coating industry increased by 8.39% over the previous year, with a total loss of more than 455 million yuan, and the industry loss was about 13.91%; the total accounts receivable was 14.636 billion yuan, an increase of 18.12% over the previous year. Due to the rapid market competition and the continuous increase in the price of raw materials, enterprises (especially small and medium-sized enterprises) are still relatively passive.

It should be noted that there are more than 10,000 paint manufacturers in my country, with a total market capacity of 48 billion yuan. The sum of the top 10 in the industry is about 8 billion yuan, and the other 40 billion shares are distributed by nearly 10,000 companies, with an average annual output value of about 4 million yuan. Less than 3% of the annual output value exceeds 50 million, the scale of the enterprise is small, the number is large, the lack of coating technology innovation system, the coating structure needs to be changed, and the quality of coating products needs to be improved, which restricts the development of my country's coating industry. Strong pressure, what strategies should many coating manufacturers in my country adopt?

From the perspective of the international economic environment, the growth momentum of the world economy may decline. It will have a certain impact on the development of the domestic paint industry, and the pattern of the international paint industry will be further adjusted. From the domestic economic point of view, China's economic growth rate will slow down. However, the stable operation of the domestic economy will be beneficial to the adjustment and development of the coatings industry. In 2006, although my country's coatings industry will continue to face pressures such as trade barriers and RMB appreciation, the demand for coatings at home and abroad continues to expand due to the rapid growth of the world economy and China's economy. In the next three years, there will be 568 million square meters of residential demand in rural my country, and the development potential of the rural paint market is huge. In the next five years, the use of architectural coatings in China will grow at a rate of about 15% per year. By 2007, the country's total output of architectural coatings will reach 1.6 million tons. According to the Beijing Olympic planning, the peak period for the construction of Olympic venues occurred from 2004 to 2006, and all other supporting facilities will be completed by the end of 2007. Therefore, the total coating market demand will continue to maintain an increase of 10% to 15%. In 2006, the total demand for coatings will exceed 4 million tons. For the paint market with such a huge prospect, what measures should manufacturers take?

This research and consulting report is based on the National Bureau of Statistics, the General Administration of Customs, the State Economic and Trade Commission, the Development Research Center of the State Council, the Bureau of Light Industry Statistics, the National Commercial Information Center, the China Coatings Industry Association, the Guangdong Coatings Industry Association, the National Economic Prosperity Monitoring Center, China Industry research network, basic information of various national and overseas related newspapers and magazines, and a large number of materials published and provided by professional coating research institutes, etc., on the supply and demand situation of my country's coatings industry, the development status of various industries, import and export situation, and national consumption. Changes, business enterprises and relevant national industrial policies have been comprehensively studied, and the supply and demand of major types of coatings have been analyzed, as well as the impact that China's coatings industry will face in the WTO era and the company's coping strategies. The report synthesizes the development status, trends and forecasts of architectural coatings, automotive coatings, water-based coatings, powder coatings, and important sectors such as coatings marketing, and introduces national coatings-related policies and policy trends. Units, distribution companies and other units accurately understand the current development trends of the coating industry, and grasp market opportunities, corporate positioning and development direction and other rare decision-making references.